ABOUT
We are a full service accounting firm located in Los Angeles and San Fernando Valley specializing in accounting, bookkeeping, business management and tax.
We are highly reliable, knowledgeable, and professional that offer a full range of services to individual and business clients. Because our accounting practice is local, clients benefit by getting personalized, quality service. Listed below are some of the services offered to our clients along with a brief description of each.
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Tax Services
We prefer to take a proactive vs. reactive approach to tax services. By keeping current on new tax laws and legislation, we are in a position to identify key tax planning opportunities that minimize both current and future tax liabilities. We provide our individual and business clients with the taxation expertise and knowledge that they deserve throughout the year. Our services incorporate all of the following:
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Individuals
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Corporations
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Partnerships
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LLCs/LLPs
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Estates, trusts & gifts
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Not-for-profit organizations
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Divorce and support issues
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Tax effects of buying/selling a business
Tax Planning
Tax planning is an essential element of the tax preparation process. By making tax planning part of your overall business strategy, you can use our experience and access to the most current new developments in the tax laws to minimize both your current and future tax liabilities.
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Bookkeeping/Write-Up
Meaningful, well-organized financial records ensure that your business operations will run more efficiently on a daily basis and are the foundation of a successful business. We can assist you with the day-to-day tasks associated with bookkeeping.
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Personal CFO
Our unique personalized service as a PERSONAL CFO to you, your family and/or family office knows no bounds. We offer concierge-style sophisticated services to meet the needs of the unique and complicated life of our clients. We help some of America’s most enterprising individuals and families define the lives they choose to live. Southeast CPAs and Associates provides our clients the expertise to protect and collect all that they have earned, and equips them with tools necessary to succeed short and long-term. We can also function as your family office.
We serve enterprising individuals, their families and family offices — including entrepreneurs, high net worth individuals, corporate executives and business owners in a wide range of industries throughout the United States.
We provide experienced, calculated and confident solutions based on solid planning and disciplined execution, all of which are completely and openly accountable to our clients. Our dedicated team of professionals offer Personal CFO services to their clients, led by a partner at our firm with decades of success in the industry.
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Business Management Service
We provide full service day to day responsibility for all business and personal transactions. Complete tax, accounting and management services for individuals, professionals, and corporations
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IRS Representation
Utilizing our years of experience dealing with many taxing authorities, we have achieved a level of competence that can ensure our clients they are being properly represented before the various federal and state tax agencies.
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Financial Planning
A properly structured financial plan enables you to face any financial challenge that may present itself at each stage of your life. Through the financial planning process, we can help you assess your financial needs and develop strategies that will enable you to achieve your goals and strengthen your financial security.
Meet the Partners
Partner
John Erick Pabalan, CPA
John Erick Pabalan is a Certified Public Accountant and the founding partner of Southeast Quality Tax Inc. dba PHP Partners (SEQ Tax), a firm he established in the San Fernando Valley, where he grew up. A graduate of California State University, Northridge—where he met his future business partner, Troy Hoang—John Erick leads SEQ Tax in providing comprehensive tax services, business management, and financial advisory expertise to a diverse client base across industries, including entertainment, healthcare, and manufacturing.
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Prior to SEQ Tax, John Erick held various accounting roles in healthcare organizations across Southern California, building extensive experience from staff accountant to director and controller. His private industry experience includes managing accounts with gross revenues and assets exceeding $100 million. Known for his analytical approach and focus on key performance metrics, John Erick has excelled in responsibilities ranging from overseeing accounts receivable and payable departments to budgeting, forecasting, and presenting at executive meetings, gaining a well-rounded perspective on financial management. His prior experience also includes an audit role at Deloitte & Touche, where he worked on engagements for major clients in manufacturing and entertainment.
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Beyond his professional achievements, John Erick is dedicated to community service. He serves on the boards of FilAm Arts LA and SoCal Filipinos, two non-profit organizations committed to empowering and connecting the Filipino community through events, cultural programming, and social media.​​
Partner
Troy Hoang, CPA
Troy is an experienced Certified Public Accountant (CPA) and co-founding partner of Southeast Quality Tax Inc. dba PHP Partners (SEQ Tax), where he works with high-net-worth clients, entertainment industry professionals, franchises, and various corporations. With a Bachelor of Science in Accountancy from California State University, Northridge, and over a decade of experience, Troy’s expertise spans comprehensive tax and audit management.
Earlier in his career, Troy was an financial Auditor at Deloitte & Touche, LLP, where he performed essential audits for leading companies hospitality industries and analyzed financial statements for major mid-market clients. His technical background includes SOX testing and multi-industry engagements, providing him with a diverse skill set in audit and tax services.
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Before founding SEQ Tax, Troy served as an Audit and Tax Manager at Zivetz Schwartz & Saltsman CPAs, specializing in financial audits and reviews for mid-size private manufacturing companies with revenues from $25M to $60M. In this role, he collaborated closely with Controllers and CFOs to address complex financial reporting issues and ensure compliance with GAAP standards. Troy also managed tax projections and consolidated financial statements for over sixty real estate investments.
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Fluent in Vietnamese and English, Troy is committed to community engagement, having directed several campus programs, including Student Activities and Mentor-Mentee initiatives. Outside of his professional life, he enjoys camping, dancing, and surfing.
Need more details? Contact us
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